15. Make a Window Display
If you are lucky enough to have an office with a window frontage and heavy foot traffic, make sure you use the space to promote what you do. If you’re like most non-profits and lack that luxury, approach local retailers and ask if you could use their window as a showcase from time-to-time. (You’ll get the most Yes’s from businesses who share the same target market as your organisation.)
When creating your display, keep in mind the one key message you are trying to get across and keep it simple. Are you looking for volunteers, promoting a new programme, trying to sell tickets to an event, or something else? Remember, when it comes to displays, often less is more.
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