14. Blog
A blog is like an online journal and gives people a chance to see the human side of your organisation. You don’t have to write pages about what you had for breakfast, (although some people do), it is more an opportunity to share knowledge and resources, promote upcoming programmes or events, comment on social issues and find out how others view your organisation. The more informative and interesting your blog is, the more people will check back to see what you’re up to.
You can add a blog page to your own website, or use any one of the blogging sites on the net. I recommend www.blogger.com or www.wordpress.com
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