10. Get Your Car Sign Written
Admittedly this takes a few more dollars than most of the things on this list, but it is not as expensive as most people think. Depending on the size of your car, and exactly how you want it to look, you can turn your car into a mobile billboard for about $1000. Weigh that up with the price of a newspaper advertisement, and you’ll see it’s a pretty good investment.
When deciding what you want to include on the car, remember that people won’t have time to read or remember loads of details. You want something that catches people’s eye, gives them one key message, and a website address where they can visit for more information.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, 4 September 2012
Friday, 1 June 2012
Fundraising Friday - Membership
The easiest and most reliable way to raise funds is through membership. If you've been to a GB national AGM you would have heard this before. Membership fees cover our day to day operations. Then we can focus our energy on targeted fundraising to add value to our organisation.
When was the last time your membership fee was reviewed? Just because your membership fee has always been $20, doesn't mean it has to stay that way. Costs/services/facilities change - our membership fees reflect the value we place on our services. Ask yourself the question - how valuable is the service you provide? While you don't need to increase fees every year, they should be reviewed at each annual meeting. I have been in GB since I was 7 years old, it has changed my life, and has been invaluable to me. $80 per year, $100 per year or whatever it was - the membership fees that my parents would have paid as I grew up through GB were all worth it, GB helped to make me the person I am today. The experience and development was and is invaluable.
Make sure you have a system in place so that people know how much to pay, when is the deadline for payment, and give them multiple ways of making a payment i.e. cash, cheque, online. AND make sure you follow up on late payments. This year our company has enforced a tough policy on payment of fees, and while it may seem harsh, parents have not complained and they have seen that fees are important to the running of the company. Mostly payments are made quite timely.
And finally increase your membership numbers. The more members, the easier funds come in to run our awesome programs. So get out in your communities, not just by advertising, but by being visible in your communities and show them what you do and what a difference you can make. Let everyone know that Girls' Brigade EXISTS!
When was the last time your membership fee was reviewed? Just because your membership fee has always been $20, doesn't mean it has to stay that way. Costs/services/facilities change - our membership fees reflect the value we place on our services. Ask yourself the question - how valuable is the service you provide? While you don't need to increase fees every year, they should be reviewed at each annual meeting. I have been in GB since I was 7 years old, it has changed my life, and has been invaluable to me. $80 per year, $100 per year or whatever it was - the membership fees that my parents would have paid as I grew up through GB were all worth it, GB helped to make me the person I am today. The experience and development was and is invaluable.
Make sure you have a system in place so that people know how much to pay, when is the deadline for payment, and give them multiple ways of making a payment i.e. cash, cheque, online. AND make sure you follow up on late payments. This year our company has enforced a tough policy on payment of fees, and while it may seem harsh, parents have not complained and they have seen that fees are important to the running of the company. Mostly payments are made quite timely.
And finally increase your membership numbers. The more members, the easier funds come in to run our awesome programs. So get out in your communities, not just by advertising, but by being visible in your communities and show them what you do and what a difference you can make. Let everyone know that Girls' Brigade EXISTS!
Tuesday, 24 January 2012
Advertising
It's Advertising Week (well not officially).
Tasks for the week - done and to-do
Website updated - (partly) www.westaucklandgirlsbrigade.org.nz
Started to create a new poster
List of all schools in the area - to email for advert in their newsletters
List of all churches in the area - to post out flyers for noticeboards
Prepare press-release for the Pt. Chev website and e-newsletter
Got in contact with Laidlaw College - to prepare something to go in their newsletter + send posters
Make further enquiries with Volunteer Auckland
Send posters out to local libraries, CAB, and community centres
Since the end of last year I already have 4 girls keen to join for this year
Phew its getting busy! But its going to be awesome year - I hope you're part of it.
Tasks for the week - done and to-do
Website updated - (partly) www.westaucklandgirlsbrigade.org.nz
Started to create a new poster
List of all schools in the area - to email for advert in their newsletters
List of all churches in the area - to post out flyers for noticeboards
Prepare press-release for the Pt. Chev website and e-newsletter
Got in contact with Laidlaw College - to prepare something to go in their newsletter + send posters
Make further enquiries with Volunteer Auckland
Send posters out to local libraries, CAB, and community centres
Since the end of last year I already have 4 girls keen to join for this year
Phew its getting busy! But its going to be awesome year - I hope you're part of it.
Wednesday, 11 January 2012
Marketing
At this time of year I do hope that everyone is looking at marketing for their companies. Over the last few years our area has been working at increasing our numbers, over the last decade our numbers of girls dropped as low as 77! At the end of 2011 we had reached 113 girls, nearly back to our 2004 numbers of 120.
Want some simple, cheap, effective ideas for growing your company?
1. Make use of your email signature
2. Get a website & keep it updated
3. Form a relationship with your local news editor & send in press releases
4. Join a business networking group
5. Use online social media i.e. Facebook, Twitter, LinkedIn, Localist
6. Be a guest speaker
7. Newsletters to the local community via hardcopy, or inclusion in neighbourhood newsletter or e-news
8. A notice in ALL your local schools (& repeat each term)
9. A notice out to all the churches in your area
10. Write a blog
11. Bold, simple, visible SIGN outside your meeting place
12. Tell your local Citizens Advice Bureau
13. Get profiled in local/national magazines
14. Do you have a GB number plate surround?
15. Develop an effective brochure
16. Host an info/registration day/evening
17. Have an interactive stand at community events
18. GET OUT THERE IN THE COMMUNITY
19. Send thank you's
20. Register with your local volunteer centre
Like any advertising it works best if you keep at it, keep repeating yourself. Keep regular contact with people to form good relationships - as the saying goes its not what you know but who you know.
And finally growth takes time, at first it may seem like a lot of hard work with little or no return, but keep in mind a simple snow flake, as it gathers another it starts to move, and as it moves it picks up more, and before you know you've got a snowball.
Passion, patience, and prayer
Want some simple, cheap, effective ideas for growing your company?
1. Make use of your email signature
2. Get a website & keep it updated
3. Form a relationship with your local news editor & send in press releases
4. Join a business networking group
5. Use online social media i.e. Facebook, Twitter, LinkedIn, Localist
6. Be a guest speaker
7. Newsletters to the local community via hardcopy, or inclusion in neighbourhood newsletter or e-news
8. A notice in ALL your local schools (& repeat each term)
9. A notice out to all the churches in your area
10. Write a blog
11. Bold, simple, visible SIGN outside your meeting place
12. Tell your local Citizens Advice Bureau
13. Get profiled in local/national magazines
14. Do you have a GB number plate surround?
15. Develop an effective brochure
16. Host an info/registration day/evening
17. Have an interactive stand at community events
18. GET OUT THERE IN THE COMMUNITY
19. Send thank you's
20. Register with your local volunteer centre
Like any advertising it works best if you keep at it, keep repeating yourself. Keep regular contact with people to form good relationships - as the saying goes its not what you know but who you know.
And finally growth takes time, at first it may seem like a lot of hard work with little or no return, but keep in mind a simple snow flake, as it gathers another it starts to move, and as it moves it picks up more, and before you know you've got a snowball.
Passion, patience, and prayer
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