16. Become the Expert
The media are always looking for ‘experts’ to comment on different stories, and if you’re working in the non-profit sector you are an expert on something! Think about what your organisation does and the area you feel comfortable commenting on, and then let your local media know. Whenever they have a story on your topic, you could be called to comment. It’s a great way to get publicity without having to come up with the press release.
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