33. Talk with Your Team
When it comes to marketing your organisation, it is important that your whole team provides a consistent message. Make sure everyone can accurately describe your mission statement and the services you provide.
Provide clear guidelines about who can speak with the media, and what can and can not be discussed. Create a frequently asked questions sheet, so that everyone can answer the basics about your organisation in the same way. This is the simplest and most important thing you can do.
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