35. Send Thank You’s
The definition of marketing is ‘the total sum of activities required to make a sale’ and in the non-profit sector that ‘sale’ could be soliciting a donation, securing sponsorship, recruiting a volunteer or signing up a new member. While a ‘Thank You’ obviously comes after the first ‘sale’ has been made, it is an important marketing step towards securing a second one. Why waste time, energy and money looking for new supporters, when you can grow you current relationships with some genuine acknowledgement?
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