30. Develop an Effective Brochure
The problem with brochures is that people feel compelled to use every last one in the pile, even if they are out-ofdate or tatty looking. Regardless of how much you paid to get them printed, they are worthless if the information does not truly reflect your organisation. Read through the promotional brochures you have on hand, and if they are out-of-date, toss them and develop a new one.
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