31. Host an Open Day
It’s one thing to tell people what your organisation does, bit it’s a completely different thing to actually show them. Hosting an Open Day allows potential clients or members to get a taste of what you can offer, and it gives potential supporters or sponsors a chance to see you in action.
For an Open Day to be truly successful you will need plenty of well-informed volunteers on hand to answer questions and lots of information brochures for people to take away. Make sure you include a range of demonstrations related to your organisation, and some hands-on activities so people can truly get involved.
Tuesday, 29 January 2013
Tuesday, 22 January 2013
Toolbox Tuesday - Develop an Effective Brochure
30. Develop an Effective Brochure
The problem with brochures is that people feel compelled to use every last one in the pile, even if they are out-ofdate or tatty looking. Regardless of how much you paid to get them printed, they are worthless if the information does not truly reflect your organisation. Read through the promotional brochures you have on hand, and if they are out-of-date, toss them and develop a new one.
The problem with brochures is that people feel compelled to use every last one in the pile, even if they are out-ofdate or tatty looking. Regardless of how much you paid to get them printed, they are worthless if the information does not truly reflect your organisation. Read through the promotional brochures you have on hand, and if they are out-of-date, toss them and develop a new one.
Tuesday, 15 January 2013
Toolbox Tuesday - Send Personal Updates
29. Send Personal Updates
Within your organisation you will have people who support you in various ways and to various degrees. Generally speaking, the more personal your relationship with a supporter, the more generous they will be with their support.
Make a habit of going through your supporters list and identifying people you could build a stronger relationship with. Start by sending them personal updates, instead of (or as well as) the mass marketed newsletter. Make them feel like they are one of the chosen few, and they will return the favour.
Within your organisation you will have people who support you in various ways and to various degrees. Generally speaking, the more personal your relationship with a supporter, the more generous they will be with their support.
Make a habit of going through your supporters list and identifying people you could build a stronger relationship with. Start by sending them personal updates, instead of (or as well as) the mass marketed newsletter. Make them feel like they are one of the chosen few, and they will return the favour.
Tuesday, 8 January 2013
Toolbox Tuesday - Join a Non-Profit Networking Group
28. Join a Non-Profit Networking Group
If a business networking group is where you meet potential sponsors, a non-profit networking group is where you meet supporters. Getting to know other people in your sector allows you to share ideas and resources, as well as spread the word about specific projects or programmes you are running.
Try not to see other non-profit groups as your competition – they are in fact your allies – and by working together you can increase the profile and level of support for everyone involved.
If a business networking group is where you meet potential sponsors, a non-profit networking group is where you meet supporters. Getting to know other people in your sector allows you to share ideas and resources, as well as spread the word about specific projects or programmes you are running.
Try not to see other non-profit groups as your competition – they are in fact your allies – and by working together you can increase the profile and level of support for everyone involved.
Tuesday, 1 January 2013
Toolbox Tuesday - Enter Competitions
27. Enter Competitions
Entering competitions is different to entering awards, in that competitions are more about gaining public support than necessarily ‘being the best’. Competitions are a great way to rally your supporters and encourage them to find more support amongst their family and friends. It’s amazing how much your supporters will talk if they have something specific to talk about!
Silly radio competitions like ‘toss the boss’ definitely generate publicity, as do more serious competitions such as the monthly giveaway from Sovereign Sunshine. For more information on how you could win money and generate publicity with Sovereign Sunshine, visit www.sovereignsunshine.co.nz .
Entering competitions is different to entering awards, in that competitions are more about gaining public support than necessarily ‘being the best’. Competitions are a great way to rally your supporters and encourage them to find more support amongst their family and friends. It’s amazing how much your supporters will talk if they have something specific to talk about!
Silly radio competitions like ‘toss the boss’ definitely generate publicity, as do more serious competitions such as the monthly giveaway from Sovereign Sunshine. For more information on how you could win money and generate publicity with Sovereign Sunshine, visit www.sovereignsunshine.co.nz .
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