Toolbox Tuesday - Send Regular E-Letters

26. Send Regular E-Letters

Sending regular e-letters (email newsletters) costs you nothing other than your time, but if you want to make them effective, you need to keep them short and to the point. If an e-letter is too long, it simply won’t be read.

With that in mind, it is better to send frequent e-letters which focus on just one or two things, rather than saving it all up for a massive email once every few months. Make sure the information you are sending is new, relevant and gives the reader a ‘call to action’ – that is, after reading the e-letter what do you want them to do?

Make sure you have permission to email the recipients and give them the option to unsubscribe.