12. Send out Hard-Copy NewslettersI am a great believer in e-letters for an instant response and little expense, but there is definitely still a place for hard-copy (printed) newsletters which can be kept and read over and over again.
Hard-copy newsletters do not have to be your main source of communication, but it is a good idea to produce one every three or four months so that your clients, members, supporters and volunteers can be kept completely up-to-date. Hard-copy newsletters allow plenty of room for details that can’t be included elsewhere, and give people something they can refer back to.
How to Write Successful NewslettersMake sure you…
Use a professional looking design and layout. Your newsletter gives people a first impression of your entire organisation – so make sure it’s a good one. There are plenty of free templates and software available online.
Include relevant photographs. Not only will this make the newsletter look interesting, it will give the reader a chance to literally see your organisation in action.
Include information that is relevant, up to date and interesting. Keep in mind whom your readers are, and what they would be interested in. Always include a story or tip that gives people a reason to keep your newsletter stuck to the noticeboard.
Provide feedback about what has been happening in your organisation including statistics about services, clients, fundraising and large scale projects.
Give readers a human insight into your organisation by including at least one big success story about a client or member. Human stories make your organisation easier to relate to.
Remind people what your organisation is all about. Use your newsletter to let people know what your goals and visions are for the future. When people see the big picture, it helps them put everything you do into perspective.
List upcoming events, activities or fundraisers that you need support for, and be specific about the type of support you require. People are usually more willing to help if they know exactly what they are getting themselves in for.
Include a wish list for your organisation – even if some of the wishes seem a little absurd. You never know what your members or supporters have access to, and if you don’t ask, how will they know what you need?
Give people the opportunity to donate by including a donation slip in every newsletter. For best results, make sure you include tick boxes for specific amounts so that people have an idea of what you think is reasonable. If you leave the slip blank, people worry about how much to give, and end up giving nothing at all.