Tuesday, 24 January 2012

Advertising

It's Advertising Week (well not officially).

Tasks for the week - done and to-do

Website updated - (partly)  www.westaucklandgirlsbrigade.org.nz
Started to create a new poster
List of all schools in the area - to email for advert in their newsletters
List of all churches in the area - to post out flyers for noticeboards
Prepare press-release for the Pt. Chev website and e-newsletter
Got in contact with Laidlaw College - to prepare something to go in their newsletter + send posters
Make further enquiries with Volunteer Auckland
Send posters out to local libraries, CAB, and community centres

Since the end of last year I already have 4 girls keen to join for this year

Phew its getting busy!  But its going to be awesome year - I hope you're part of it.

Wednesday, 11 January 2012

Marketing

At this time of year I do hope that everyone is looking at marketing for their companies.  Over the last few years our area has been working at increasing our numbers, over the last decade our numbers of girls dropped as low as 77!  At the end of 2011 we had reached 113 girls, nearly back to our 2004 numbers of 120.

Want some simple, cheap, effective ideas for growing your company?

1. Make use of your email signature
2. Get a website & keep it updated
3. Form a relationship with your local news editor & send in press releases
4. Join a business networking group
5. Use online social media i.e. Facebook, Twitter, LinkedIn, Localist
6. Be a guest speaker
7. Newsletters to the local community via hardcopy, or inclusion in neighbourhood newsletter or e-news
8. A notice in ALL your local schools (& repeat each term)
9. A notice out to all the churches in your area
10. Write a blog
11. Bold, simple, visible SIGN outside your meeting place
12. Tell your local Citizens Advice Bureau
13. Get profiled in local/national magazines
14. Do you have a GB number plate surround?
15. Develop an effective brochure
16. Host an info/registration day/evening
17. Have an interactive stand at community events
18. GET OUT THERE IN THE COMMUNITY
19. Send thank you's
20. Register with your local volunteer centre

Like any advertising it works best if you keep at it, keep repeating yourself.  Keep regular contact with people to form good relationships - as the saying goes its not what you know but who you know.

And finally growth takes time, at first it may seem like a lot of hard work with little or no return, but keep in mind a simple snow flake, as it gathers another it starts to move, and as it moves it picks up more, and before you know you've got a snowball.

Passion, patience, and prayer

Tuesday, 10 January 2012

Survivor Planning

First task of the new year is planning!  Both for the company and area.  So to cut down some workload I would like to run a survivor series badge subject at GB as well as for the area camp at the end of March.

Survivor: Bible verse inspiration

Psalms 50:15 - "Call on Me in the time of trouble and I will rescue you"

1 Corinthians 13:7 - "Love bears all things, believes all things, hopes all things, endures all things"

Hebrews 12:1 - "Therefore, since we are surrounded by so great a cloud of witnesses, let us also lay aside every weight, and sin which clings so closely, and let us run with endurance the race that is set before us"

Philippians 1:6 - "And I am sure of this, that he who began a good work in you will bring it to completion at the day of Jesus Christ"

John 3:16 - "For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life"

Survivor: Motto re-intepretation for Challenge Ideas

Out-craft - craft activity
Out-cook - cooking activity
Out-serve - service to others (pamper night)
Out-wit - quiz night
Out-hunt - treasure hunt
Out-play - outdoor games

Survivor: Thoughts to ponder at a later date

Points instead of voting off -at 2010 IFG camp girls were given bullets to count points, or similar idea?
Dividing camp into tribes, colour for each, maybe each girl to have a bandana or nametag?

Your thoughts on survivor?

Everything Girls' Birgade

Well I ran for GB last year, this year I'll just blog!  Welcome to my blog on all things GB - from the everyday running of the company, to ideas, musings, and events.